If you are serious about understanding your customers, you need to hone your ethnographic skills. In plain english, how you watch and listen to people in order to obtain actionable insights. My favourite go-to book for advice is a gem from Hy Mariampolski. It is a practical guide to understanding ethnography – for those of you who didn’t study anthropology. Some business schools are getting smarter and suggesting business students study both anthropology and psychology in order to obtain better and faster customer insights. As Mariampolski states: “The greatest challenge for market research nowadays is to deliver value by linking findings to the strategic business decisions that confront corporate decision makers. Ethnography responds to this challenge by observing consumers in the their ‘natural’ environments and then turning these consumer encounters into ideas that transform brands and product categories.” The book gives you basic theory and very practical guides to implementation. For beginners or experts, this is a great reference guide. A recommended text for my business anthropology classes in Copenhagen and here in Canada.Ethnography for Marketers: A Guide to Consumer Immersion
People are going back and forth across the doorsill
where the two worlds touch
The door is round and open, don’t go back to sleep. – Rumi
Another exceptional find for you from the Spirituality and Creativity in Management conference in Barcelona. Judi Neal has written an exceptional book about those who walk on the leading edge of creativity and innovation. A friend of mine calls it ‘the bleeding edge’ – as you can bleed to death out there. It is not a place for the faint-hearted. Judi Neal has courageously walked this path all her life.
Judi Neal is the retired director of the Tyson Center for Faith and Spirituality in the Workplace at the Sam M. Walton College of Business, University of Arkansas. Judi has been one of the earlier and consistent professionals and academics dedicated to the topic of Spirituality in the Workplace over the past years. She created the Spirit at Work association and website more than a decade ago, played an essential role in creating and establishing the Management Spirituality and Religion interest group within the Academy of Management and developed the Tyson Center for Faith and Spirituality in the Workplace from 2009 to 2013 as its first Director. Judi is an officer at the Academy of Management and co-founder of the Journal of Management, Spirituality and Religion. She has earned her place as an Edgewalker and moves freely across the bridge she has built.
Edgewalkers tells the tales of those change agents who wish to truly revolutionize the role of business in the world. Edgewalkers are those that don’t ‘fit’ the conventional roles in an organization. Edgewalkers have a strong sense of their purpose in life. Edgewalkers are the ‘bridge builders who link different paradigms, cultural boundaries and world views’. Judi speaks to five major attributes of all Edgewalkers: self-awareness, passion, integrity, vision and playfulness. Who do you know that has these traits? She believes that Edgewalkers are the leaders of the future and calls them the corporate shamans who walk into the invisible world and bring back wisdom and guidance for their organizations. Any organization that embraces and nurtures their Edgewalkers will have a unique competitive advantage. I couldn’t agree more!
This book provides both stories that inspire and practical tools to enhance your edge walking skill. So … will you come to the edge?Edgewalkers: People and Organizations That Take Risks, Build Bridges, and Break New Ground
Some books you just inhale, and this is one of them. I have loved Ken Robinson since his first ted.talk where he speaks to how schools kill creativity. Viewed over 33 million times, you might say it struck a collective nerve. His latest book does it again. One of my colleagues mentioned it to me today and I grabbed it on Kindle almost immediately. Over dinner, I read. Feed the body and feed the soul.
He speaks of the need for revolution by thinking of how schools current work (or most don’t actually), asking what counts as a school and how we might tell a different story about education. Why? His words. “If you design a system to do something specific, don’t be surprised if it does it. If you run an education system based on standardization and conformity that suppresses individuality, imagination and creativity, don’t be surprised if that’s what it does.” This books belongs in the hands of every parent who is worried about their child’s education. It belongs in the hands of every teacher who is passionate about their students – who knows that educare means to ‘draw forth’ NOT stuff in. We need to stop the profit focus on what has been called “educational puppy mills”. If you care about educational reform, this book is a recipe for revolution. Other countries are paying attention and have transformed their educational system.
So what are we waiting for?Creative Schools: The Grassroots Revolution Thats Transforming Education
Recently, I attended the Spirituality and Creativity World Congress in Barcelona, Spain. I was presenting a couple of papers but focussed on the other presentations offered rather than my own. I was fascinated by a presentation by Sandra Waddock of Boston College entitled “Intellectual Shamans and Difference Makers: Creatively Working to Heal a Troubled World”. I immediately bought her book, inhaled it … and now, am sending it out to you. There are many of us in academe who are here because we love teaching, love our students and hope to make a contribution to our field. It may not be the public perception of teaching, but I assure you, we are not here for the money! The hidden pressure in academe is to conform, to repeat what has been done before and to not “rock the proverbial boat”. To go against the norm, to innovate educational programs or create new (thus different) bodies of work is not encouraged and can limit if not ruin your academic career. Keep your head down and your citations up.
Waddock’s book “Intellectual Shamans: Management Academics Making a Difference” rocked my world. She defines intellectual shamans as scholars “who become fully who they must be, and find and live their purpose, to serve the world through three capacities: healing, connecting, and sense making, and in the process seek or come to wisdom.” Waddock interviewed twenty-eight thought leaders who have dared to challenge and then change the face of education. She tells their stories truthfully … meaning the painful trials and tribulations of questioning the oldest priesthood on the planet. People who now are revered in management education tell tales of how they were laughed at, ridiculed and in some cases fired for being ‘different’. It is a book that gives me hope, much needed inspiration and maybe even a kick in the butt to try a little harder. If you live now in academe, or are considering graduate work in any field, this book should be compulsory reading.
Waddock states: “If we reinvent education, if we reinvent universities, if we reinvent organizing, if we reinvent societies, economics, and sustainable enterprise of all sorts, we can perhaps tap the potential within human beings to reinvent our relationships with each other and change our world for the better. We have to dream a new world into existence.”
It gives me courage to keep going. I hope you read it.
Google is one of those companies that everyone admires but secretly feels that such a structure/approach/strategy/corporate culture (take your pick) would never work in your field. The book “How Google Works” is a fascinating read for many reasons. “If you hire the right people and have big enough dreams, you will finally get there” is the mantra offered by Larry Page, CEO and Co-founder. When Sergey Brin and Larry Page founded Google in 1998, they had no formal business training or experience. That was considered an advantage, not a liability. We are challenged to explore our own relationship to aiming high if not higher, as well as our own views about failure and experimentation. Ours view about how we learn. Our views about how and why we work. Our views on the role of technology. Our views on most things that drive our behaviour. Google strategy? Hire as many talented people as possible and get out of their way. I love their fascination with ‘smart creatives’ – those who have a combination of technical knowhow and multidimensional management flair. Hands on experience combined with rich data narrative. Difficult to manage? Yes. And if you don’t possess the skill to do so, get out of the game. So a wake-up call for any organization still run by micro-managers using antiquated methods of command control. Think of dinosaurs mating … soon to be extinct.
A great talk featuring Eric Schmidt and Jonathan Rosenberg about their work at Google and the book. Interviewed by Salman Khan of the Khan Academy, this is a real eye-opener – honest, sometimes bluntly so, transparent in management style, very inspirational and I also found it hugely entertaining.
A great book for a snowed-in weekend. Or a leisurely read on a beach. Just a great book period.
How Google Works
Robert Sutton and Huggy Rao have written a great little book on how to scale up farther, faster and more effectively. After having spending last week at the HRPA conference and talking to over 1,000 eager HR professionals committed to improving organizational performance, I thought this book would be a great addition to any library. In it they uncover why it is so difficult for most people to link everyday actions to the organization’s long-term goals. My take is that the science behind gamification will contribute to that understanding. Engagement is crucial – and this book covers much of the ground that is missing in today’s current engagement practices. One of my favourites is their take on the size of teams. I always hated the two pizza rule – mine is one large pizza only! So a team of six or less is highly effective. Groups that are larger tend to talk a lot, waste a lot of valuable time and accomplish little. If that is the norm in your organization, this book is for you!!Scaling Up Excellence: Getting to More Without Settling for Less
So happy to announce the 2nd edition of my workbook, Finding Your Creative Core, is now available. Its been a really busy Fall! Building a creative environment within any organization starts with values – your own and the values-in-action within the organization. How often have you articulated your own values? Even thought about them? Something that most of us take for granted and yet, values form the foundation of almost everything we do. My workbook provides a starting point of exploration – a personal Heroic Journey to the centre of Self. For it is there that you will find the creative core you have always had. I love working with the Heroes Journey – I admit my bias! Many business books have been written that utilize the idea of the Hero, but most play at a superficial level, failing to address the power of the archetype itself. In November, I published an article in the Integral Leadership Journal that gives a more in-depth look at why the Heroes Journey has such power to transform. Suffice to say that the Journey always begins with each of us, willing or not, ready or not. An old Roman motto says it best – the Fates aid those who will … those who won’t they drag. When you are touch with your creative core, you are better prepared for the Journey. I wish you safe passage!
2015 will be again be a busy year. I’m getting ready for the 2015 Human Resources Professionals Association national conference in Toronto. I’ll be speaking on corporate culture and the ‘secret sauce’ of design-driven innovation. I hope to see you there! Best wishes for you and yours for the holiday season and 2015. Our journey continues.
I love teaching at the Business School in Copenhagen in the summer. I always learn something new – which in turn informs my teaching which informs my research and round and round we go. The students are an international mix – so lots of different perspectives are brought to the discussions. There is also an international mix in faculty – so lots of conversations start around our faculty lunch table which frequently continue over dinner. A book suggestion from Betty Tsakarestou, Professor and Head of Advertising at Panteion University in Athens, Greece, found its way into the mix and on the coffee table. And of course, I had to read it!
Jane Austin Game Theorist is a great little book available in hardcopy and ebook format that was featured in the Business School. Written by Michael Suk-Young Chwe, the author explores a diverse range of literature and folktales that illustrate the wide and relevance of game theory. Game theory is the study of how people make choices while interacting with others – how we all play in the sandbox. Without the heavy mathematical emphasis, Chwe shows us how we all are strategic thinkers through a literary lens. An interesting approach that makes a complex subject much easier to understand and more importantly, utilize in organizations. A great find – and an interesting read on a rainy day in Copenhagen. I hope you enjoy it!
Jane Austen, Game Theorist
If you want competitive advantage, here is the place to start. Hyatt and De Ciantis take us on a journey of discovery in one of the most interesting areas of our lives – our values. Working with values allows us to keep track of what is really important to us. I use this process and program within academic courses at the undergraduate and graduate level as well as executive education. We also use the software package – you can go online and explore, the details are all in the book. It will be added to my course work for Business Anthropology at the Copenhagen Business School this summer (only 7 more sleeps until my flight!)
It makes for a great discussion around the kitchen table or the office. A conversation that needs to happen on a regular basis – just as a reminder that there is more to life than daily routine. The Values Perspective Survey is one of my favourite tools, I highly recommend it.
Popular, thought-provoking, stimulating and (best of all!) fun – working with values perspectives will give you insight towards making better judgments and decisions – for yourself, your family and your organization.What’s Important: Understanding and Working with Values Perspectives
Margaret Wheatley said that “whatever the problem, community is the answer.” When social innovation is a hot topic, knowing how to engage your community in whatever business is occupying your time is an underdeveloped if not forgotten skill. Author Paul Born brings back community engagement and outlines ten simple techniques for community conversations. How to start them, keep them talking and then utilize the information in a constructive way that produces a win-win scenario for both business and community. Born is a master storyteller, and draws from decades of experience in community action where common goals are embraced by a diverse group of people . His conversational writing style makes this an easy, enjoyable read. People sometimes forget that communities are living things – they need to be tended and nurtured in order for them to grow and more importantly, flourish. If you wish to engage your community, this book is a great place to kickstart your process.Community Conversations: Mobilizing the Ideas, Skills, and Passion of Community Organizations, Governments, Businesses, and People, Second Edit