Drive – What Motivates Us


The secret to high performance and satisfaction can be found in Daniel Pink’s new offering, Drive. Pink suggests that true motivation comes from three distinct elements – autonomy, mastery and purpose. Autonomy – the desire to direct our lives; Mastery – the urge to get better and better at something that matters; and Purpose – the yearning to do what we do in the service of something bigger than ourselves. The book contains many suggestions and techniques for putting these elements into practice.

Pink asks a simple question that every organization should be asking. If people don’t know why they are doing what they’re doing, how can you expect them to be motivated to do it?

Drive: The Surprising Truth About What Motivates Us

2 thoughts on “Drive – What Motivates Us

  1. hey, i’ve seen the video and yes it’s great stuff!

    i call it the (road) ‘MAP’ to success, that is, from Dan Pink’s video, Mastery, Autonomy & Purpose.

    easy to remember : )

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