Day: July 1, 2010

Switch


The brothers Heath have done it again.  If you liked Made to Stick, you will enjoy this new offering. Change management is a buzzword that describes an interesting occupation.  Most change agents last about 18 months on average in an organization, before the organization ‘kills’ them and the change initiative.  Why is change so hard?

Using storytelling narrative, the authors explore how our emotional brain drives behavior – shedding light on why logic doesn’t produce change.  Change is hard because people wear themselves out – the authors point out that people may be just exhausted.  If our unconscious emotion drives behavior – how to reach it?  This book tells you how.


Switch: How to Change Things When Change Is Hard