Daily Archives: July 19, 2010

Inside Story


When you are in need of further inspiration as to how to use and develop your craft as a corporate storyteller, I always return to the world of film and screen/script writing.  For whether on film or in corporations, the principles of story remain the same.  One of my favourites is Inside Story by Dara Marks.  Not because she was a classmate of mine in graduate school, but because she is one of the leading script consultants in Hollywood.  I figure that if her approach can fix a bad movie, it might be of use in an organization that is struggling!  Enjoy.

Inside Story: The Power of the Transformational Arc