Yiannis Gabriel has written a ten year study of organizational storytelling that aids in the development of a storytelling methodology that can be replicated. Gabriel states that storytelling is an act of weaving – a way of making sense of organizational history. The telling represents symbolic landmarks in the cultural life of an organization. He argues that the truth of the stories lies not in the facts, but in the meaning and as such, represent a powerful instrument for social research. The stories told are emotionally and symbolically charged narratives that enrich and enhance meaning – being both a potential strength and weakness of organizational life. Rich in references and in its organization, this book belongs in the library of every storyteller serious about the craft.