Some books are oldies but goodies.  Peg Neuhauser has been writing about corporate storytelling long before it became popular.  In Corporate Legends & Lore, she explores the power of storytelling as a management tool.  Whether your organization is large or small, stories have the power to motivate and inspire – to improve morale, build trust and strengthen the culture of the workplace.  In this work she provides many examples of corporate cultures that use story and storytelling to protect their heritage and shape destiny.

Corporate Legends and Lore: The Power of Storytelling As a Management Tool

Also available in DVD as part of the Stanford Executive Briefing Series. A great addition for workshops or seminars within your organization.

Corporate Legends and Lore: The Power of Storytelling as a Management Tool (Stanford Executive Briefings Series)