To use it, you have to spread it – a viral loop.  Any business, for profit, non-profit or government agency can benefit from the power of a viral loop.  In this book, Adam L. Penenberg explores leading organizations that utilize the power of viral loops.  No longer a linear model, this takes your organization into an exponential framework of growth. As a result, viral loops will forever change the face of marketing as we know it.  Ignore this book at your peril.

Viral Loop: From Facebook to Twitter, How Today’s Smartest Businesses Grow Themselves