Simon Anholt is a legend in the world of place branding. He coined the term “nation branding” in 1996, and since then, there has been increasing interest in the idea that cities, regions or countries can manage their brand image through the archetype of ‘place’. In this book, Anholt shares his ideas and methods by which place branding can be accomplished. If you are interested in branding, this book is a must for your library. For a deeper look, Anholt is also the editor of the quarterly journal, Place Branding and Public Diplomacy.