Blake Snyder claims that this the last book of screenwriting you will ever need.  It is also an excellent tool for anyone interested in the mechanics of a good story.  Full of exercises that walk you through the pieces necessary that make a good tale, Save the Cat is both instructional and fun, a winning combination!

For marketers who are interested in branding, this book is also useful in showing how a brand story can be developed and maintained.

Save The Cat! The Last Book on Screenwriting You’ll Ever Need