This is one of the best books I have read in a long time. Authors, Mario Raich and Simon Dolan have produced an intriguing roadmap into our future – business and society in transformation. Dolan, a professor at ESADE is one of the reasons why Barcelona has one of the best business programs in the world. This book will give you a taste of where business needs to focus in order to survive in this new economy. It also shows why North America is falling behind in innovation.