Strategic Use of Stories


In The Strategic Use of Stories in Organizational Communication and Learning, Terrence Gargiulo takes us through a working model for successful organizational storytelling. For anyone interested in using story as a powerful vehicle for elicting experiences in order to provide our imaginations with a canvas for knowledge transfer and learning, the working models provided are a great resource. Gargiulo provides nine functions of organizational storytelling as tools for transformation:

  1. to empower a speaker
  2. to create an environment
  3. to bind and bond individuals
  4. to support and maintain active listening
  5. to negotiate differences
  6. to encode information
  7. to act as a tool for thinking
  8. to act as a weapon
  9. to act as medicine for healing

The quickest path between yourself and another person is a story.  This book provides invaluable information as to why and how.

The Strategic Use of Stories in Organizational Communication and Learning

One thought on “Strategic Use of Stories

  1. This book looks an interesting read. I think it was Dale Carnegie who may have first suggested the technique of storytelling. How simple yet powerful it is! We all have stories just waiting to be unleashed, so you can imagine how effective a communication tool this is.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s