Before writing Beyond, Simon Dolan and friends predicted the fundamental change required in order for us to pull out of the recession – and that is a return to ethical standards in business. Novel concept. In Managing by Values, the authors explore why values can position an organization for competitive success. They provide a strategic leadership tool and practical applications to mine market potential. This book is indicative of why ESADE business school in Barcelona is one of the best.
The book gives a step-by-step implementation guide to working with values in any organizational setting. A true competitive edge!
MythGinger 