Storytelling is gaining in popularity in the world of business – as finally it is recognized as a valuable tool for anyone involved in knowledge or change management. As well as being memorable, stories are economical – useful when budgets are small. A gift to storytellers, The Power of the Tale contains both interesting case studies and tools for immediate use. Most North American organizations are limited in their understanding and use of emotion as a powerful transformation tool. Story encourages people to think widely and enhance pattern recognition. Metaphors can guide action – and this book shows you how and why narrative works.