When you are in need of further inspiration as to how to use and develop your craft as a corporate storyteller, I always return to the world of film and screen/script writing. For whether on film or in corporations, the principles of story remain the same. One of my favourites is Inside Story by Dara Marks. Not because she was a classmate of mine in graduate school, but because she is one of the leading script consultants in Hollywood. I figure that if her approach can fix a bad movie, it might be of use in an organization that is struggling! Enjoy.
Dara Marks’ book contains everything a screen writer needs to write a script with compelling characters tightly wrapped in thematic structure along plot points that move the story forward within a transformational arc for the protagonist including a triumphant climax for the hero or heroine of the story. I highly recommend her book for an aspiring or seasoned screen writer!