David Boje not only predicts trends; he sets them. As the leading scholar in the field, Boje has long explored how narrative and storytelling inform corporate strategy. With examples from Disney, Nike and McDonalds – Boje explains the theory that underpins organizational storytelling. Using complexity theory as analogy, Boje gives us cutting edge strategy in polyphonic (multi-voice) form. His work enables any organizational practitioner to align visual, textual and oral ways of strategy execution through the holographic complexity of narrative-order and story-disorder and make the move necessary from systems thinking to complexity thinking.
MythGinger 