Predictably Irrational


If we know what should be done in our organizations how come it is not happening? Blending common experience with expert analysis, behavioral economist Dan Ariely outlines how we make decisions and why emotion trumps logic. Listen to him at ted.com for a fascinating glimpse into the world of unconscious decisions.

Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions

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