Roger Martin is attempting the impossible – changing a business school to have a base in innovation. Whether he succeeds or not, time will tell. Changing approach means changing the minds of the faculty – sometimes similar to stirring cement. Bringing design-driven thinking to business will take time. How? Check out his approach at a design conference.  Otherwise, this book will show you how.  Not an easy read, but worth the time.

Diaminds: Decoding the Mental Habits of Successful Thinkers

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