The power of tribes has been with the human race since the beginning of time. For some fun around why tribes work, check out Seth Godin on ted.com.  Social networking is a current expression of an ancient tradition that drove economic performance.

John Moore explores how Starbucks uses tribal wisdom to develop its corporate culture. What is your company’s story? How does it communicate that story to customers and employees?  Are you and marketing making up stories?  Organizations that tell their story in a meaningful way that builds a tribal culture are those enjoying economic health. Is yours?

Tribal Knowledge: Business Wisdom Brewed from the Grounds of Starbucks Corporate Culture