Narrative Methods for Organizational and Communications Research

OK – this is a theory book. Not as easy to read as most popular biz books BUT – if you are serious about corporate storywork, this is an invaluable reference tool. It tell you the why something works as well as the how. David Boje is one of the best world-wide in effective corporate storytelling. Nuff said.

Narrative Methods for Organizational & Communication Research (SAGE Series in Management Research)

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