Have you ever had the need for a reference guide for business creativity? Michael Michalko has made his reputation on showing people how to change their perspective in order to expand their possibilities. You look at old information in new ways enabling change in behavior. No matter what business you are in, the future will be shaped by the ability to innovate. You will learn how to: generate ideas at will (useful talent!); create new products, services, and processes; revitalize markets for economic growth and develop solutions to complex business problems to name just a few goodies in this toolbox. A must for any change agent to get the creative juices flowing – either yours or your clients.