Serious play is about serious work – the work of innovation. How innovators play is actually more important than you would first imagine. MIT researcher, Michael Schrage leads us into the world of productive prototypes and the playful teams that lead the way. Drawing on practical examples from Walt Disney, Boeing, IBM, Ideo, Royal Dutch Shell and many others, Schrage delivers his main message: that tomorrow’s innovations will essentially be the byproduct of how willing our organizations are to play today. Serious work for September!
Serious Play: How the World’s Best Companies Simulate to Innovate