Did you ever wonder about the proof behind the power of story? In researching this book, Kendall Haven has scoured over 100,000 pages of material from the fields of neural biology, cognitive science, developmental psychology, knowledge management, organizational theory – you get the picture. In all of the research, storytelling wins as the most effective vehicle to teach, inspire, inform and educate. Brain is the hardware. Stories are the software that drive it. The goal in corporate storytelling is to solidly lodge the story into the mind of the listener. Humans live, think and create through story because story contains the four things needed for effective learning: meaning, context, relevance and empathy. Here is the science behind what we know intuitively.