John Seely Brown has long been a favourite author of mine. His insights on innovation are timeless and this book proves no exception. First introduced in 1988 and revised most recently in 1997, Seeing Differently is worth revisiting. Why? John Ruskin (Modern Painters) in 1888 says it best –
“The greatest thing a human soul ever does in this world is to see something, and tell what it saw in a plain way. Hundreds of people can talk for one who can think, but thousands can think for one who can see. To see clearly is poetry, prophecy, and religion — all in one.”
To do things differently, we must see differently. Seely Brown shows us how.
Seeing Differently: Insights on Innovation