Place Branding is a particular form of economic development that takes full advantage of the power of archetypal psychology. With a nod to the pioneering work of Jane Jacobs, this book explores a variety of cities from around the globe through a psychological lens. For all those interested in the art and science of branding, this book is a great reference guide. With a Jungian flavor, “one might say that the relationship of a city to civilization is analogous to that of ego to one’s field of consciousness.” Enjoy!
MythGinger 