Grow from Within: Mastering Corporate Entrepreneurship and Innovation


Robert Wolcoot and Michael Lippitz are both from the Kellogg School of Management and have written an interesting guidebook for breathing new life into organizations. Taking innovation to a new level, corporate entrepreneurship is building new businesse within the framework of the old business.  One of the most important issues addressed by Grow from Within, is how to link your innovation program with corporate strategy.  Designing a new business enterprise is largely about defining and more importantly, implementing a new business model.  As Steve Ballmer, CEO of Microsoft likes to point out: All products and businesses go through three distinct phases – vision, patience and execution. This book will give you some valuable insight into those phases and how you can import them into your current organization. Check out the website as well.

Grow from Within: Mastering Corporate Entrepreneurship and Innovation

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