Interested in creating a corporate culture that outperforms your competition?  Ann Rhoades has shared her experience with companies such as JetBlue and Southwest Airlines and reveals how leaders can create a winning environment.

Built on Values: Creating an Enviable Culture that Outperforms the Competition

Most important in my view, not only does this great little book show you how to implement a corporate culture program using the Values Blueprint, it shows you how to measure your culture in order to optimize performance. When you execute on the Values Workout, specifics are both encouraged and examples made available to aid your progress. An example:

Linking behaviours to your values system means consensus on the chosen values. So, if you say you have integrity as an organization, how do you define the meaning? Examples used in the book are:

1. demonstrating honesty, trust and mutual respect
2. never compromising values for short-term results
3. holding yourself and others accountable to actions and outcomes
4. following through on commitment and keeping promises.

Hmmmm – which one to choose? And, what behaviors demonstrate your understanding? Make sure that they are:

1. observable
2. start with an action word
3. assessable
4. trainable
5. hireable
6. rewardable.

Written in easy to understand language, this book is a gem!

Ginger Grant is an expert on corporate culture and a professional keynote speaker. If you are interested in hearing more about how culture can impact the performance in your organization, please contact: