Ted C. Fishman, the best-selling author of China, Inc. has created another book destined for great dinner party conversations.  In Shock of Gray, Fishman explores the aging of the world’s population and how it will change our perceptions of what it means to be an ‘elder’ with global impact.  For example, by 2025 China will be home to one-fifth of the world’s population, but home to one-fourth of all people over sixty-five. In our obsession with the war on talent, how to attract the best and the brightest workers is keeping many leaders awake at night.  Source of competitive advantage? We know that entrepreneurial thinking (in small or large organizations)  will drive our economy away from the brink of recession. But were you aware that of entrepreneurs over 65, nearly 1 out of every 20 is starting a new business?  Old, experienced and cagey may still provide an advantage for those smart enough to seek out the ‘elder’ crowd.  The greatest strengths of older and wiser are the networks and connections built over the years – a distinct advantage for those who understand the power of trusted relationships.

I can’t say that this book is a pleasant read, but it certainly held my interest to the last page.   Information worth having.  Information worth using, especially if you are concerned with attracting and keeping talent.

Shock of Gray: The Aging of the World’s Population and How it Pits Young Against Old, Child Against Parent, Worker Against Boss, Company Against Rival, and Nation Against Nation

For further information go to Simon and Shuster for video interview with Fishman.