Joel Bakan has written another expose on one of the most at risk segments of society – our kids. Bakan calls it like he sees it – with children being a new resource to be ‘mined for profit’. Tackling education, social media, the gaming industry, pharamaceuticals and of course, marketing – Bakan exposes the underbelly of corporate profiteering at its worst. Offering some proposals to protect children from these predatory practices, Bakan again hits home. A book to be read by every parent and a warning to any corporation who has escaped notice in the past.