The Buying Brain

The popular press tells us that if we understand brain basics, we will sell more – products or services, no matter.  What matters is understanding insights brought to market research by neurophysiology and psychosocioimmunology.  How the brain works.  How the brain processes and stores information given that we take in approximately 11 million bits of information every second.  So with this magnitude of information overload, how to sell to the subconscious mind?  While I don’t necessarily agree with everything the author is proposing, and I am not rushing out to purchase an EEG, or fMRI, there is enough here to make the topic substantive and worth the read.

The Buying Brain: Secrets for Selling to the Subconscious Mind

2 thoughts on “The Buying Brain

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s