“As we … hold moral debates over the addictive quality of games, and simultaneously rush to achieve massive industry expansion, a vital point is being missed. The fact that so many people of all ages, all over the world, are choosing to spend so much time in game worlds is a sign of something important, a truth we urgently need to recognize. The truth is this: in today’s society, computer and video games are fulfilling genuine human needs that the real world is currently unable to satisfy. Games are providing rewards that reality is not. They are teaching and inspiring and engaging us in ways that reality is not. They are bringing us together in ways that reality is not.”

So states Jane McGonigal in a fascinating look at the world of gaming – and how we might capture an innovative approach to fixing the world of business. It is one of the best books I have consumed this year. The message is disturbing – as it should be. Our organizations are busy claiming creativity and innovation and doing little of it except posturing. We are not utilizing the untapped potential of our human capital and if we continue in this way, North America is in danger of becoming a third world nation.

So, solutions? Perhaps its time to broaden our lens and see where passion is hiding in full view.

Reality Is Broken: Why Games Make Us Better and How They Can Change the World