Curious as to how to win hearts and minds of your clients (internal or external)? Dan Hill has written an fascinating book on the latest contributions from psychology, neuroscience, human interaction design and behavioural economics that shatter old assumptions. I had the pleasure of listening to his presentation at a recent Conference Board retreat and was intrigued by his approach. For anyone interested in Branding – this book is a must. If you are looking for insight – this book pushes the limits of research into a proven method that answers the all important question – ‘what do customers want?’ Hill is an expert in facial coding and uses a combination of the ancient art of storytelling with recent advances in brain science to drive actionable results.
For too long, business has been crunching numbers instead of harnessing emotion. Big data doesn’t give you insight. If you want to gain a competitive edge in the marketplace, this is an invaluable resource. If you only read one book on customer insight or branding this year, Emotionomics wins my vote.