Calling all Canadians (and even if you are not, the message is worthwhile reading). Todd Hirsch and Robert Roach have produced what should be the Canadian primer on innovation. They call for a structural change in Canadian DNA. “Canada needs to change at a fundamental level that ripples out into every nook and cranny of the economy. The goal is not only an economic revolution but a social one as well. Canadians need to break old habits, think differently and see the world in new ways.” YUMMY! For me, this message is like preaching to the choir and maybe for you as well. But, if you are looking for a way to push innovation into our C-suites, buy your boss a copy of this book (after you read it of course). The message is clear. We have everything we need to be a world-class economy, but have to stop underachieving. Business as usual means no business at all. A great little read with a powerful message. And one that bears repeating …. over and over and over and … you get the idea! Get it online at chapters as an ebook or purchase from Todd and Robert directly.