A case study on inclusive design: ethnography and energy use


A great article on why ethnographic research is a must in business.

Ethnography Matters

Dan_Lockton.width-300Dr. Dan Lockton (@danlockton) is a senior associate at the Helen Hamlyn Centre for Design, at the Royal College of Art in London. Originally a design engineer, he became interested in including people better in design research while working on mobility products. For his PhD at Brunel University, he developed the Design with Intent toolkit, a multidisciplinary collection of design patterns around human behaviour which Tricia blogged about in 2011. Since then, he has worked on a number of domestic and workplace energy-related behaviour change projects, including CarbonCulture and currently SusLab, a large pan-European project. There is a ‘SusLab at the RCA’ blog; this article is based on the paper Dan presented at EPIC 2013.

Editors note: Energy usage and conservation can be a seemingly mundane part of an individual’s daily life on one hand, but a politically, ecologically, and economically critical issue…

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