I’ve been busy preparing for a new summer course at the Copenhagen Business School this summer called “Corporate Anthropology and Organizational Ethnography” – a juicy title for academics! For normal people, the course is designed to examine corporate culture – how to create and maintain cultures that drive competitive advantage. One company who will be coming to visit the class is ReD Associates, a group of corporate anthropologists who have offices in Copenhagen and New York. I found this interesting group last year while wandering Copenhagen. Two of the partners, Christian Madsbjerg and Mikkel Rasmussen have written a new book – The Moment of Clarity: Using the Human Sciences to Solve your Toughest Business Problems. I am also using this book as a text for the business course – so you know how much I like it! Why? To quote the authors “The business culture is using the wrong model of human behaviour. It is getting people wrong.” The authors are introducing a different lens to look at customers, consumers and employees – one that takes into account human emotion. They also show why smart organizations are looking for business anthropologists to join their ranks. The authors deliver a practical framework rooted in both theory and experience and a problem-solving method to help you start to get people ‘right’.
Do you want to attract top talent to your organization? This book helps pave the way. Its available in hardcover and kindle (I have finally succumbed to carrying my favourites on my computer – it helps to eliminate overweight luggage). Happy reading!
Canada is big on crowdsourcing – in fact, Chaordix out of Calgary, Alberta – is leading the field worldwide (we can produce something other than hockey players). Crowdsourcing is a lot more than just likes and dislikes. This new technological approach to customers and clients also is an excellent resource for the HR department with employees. When was the last time you had an accurate performance review that reflected your true contribution to your organization? Never? Same here. Talk about an archaic practice.
So … how about rewriting the rules around performance reviews to make them a valuable and more importantly, ACCURATE reflection of performance? How about a dynamic and collaborative system of performance measurement that bypasses bad bosses, insecure bosses and the like? How about feedback from everyone you have worked with? Positive feedback that feeds your individual growth and your worth to your organization? You need this book – its a must read if you care about keeping and feeding your talent.
Eric Mosley and Globoforce have developed not just the why but the what and how of performance reviews that will make a difference. Its a great way to manage and cultivate a healthy corporate culture. Mosley has reinvented employee recognition so that it delivers on its true potential – keeping the best and brightest employees. He has combined the power of crowdsourcing with social media and a positivity-dominated workplace. Its an amazing collaboration that will revolutionize how you manage and motivate your employees.
Back from Copenhagen and getting over jet lag. So catching up on my reading and went looking for a little treasure that is a great start to the Fall madness. Seth Godin put this book out in 2010 and if you haven’t done so, its worth the read. Our economy is sluggish and the only people who can pick it up – is us. Linchpin is a reminder – sometimes not so gentle – but maybe a little push is needed. One of the quotes from the book that sticks in my mind is “Raising the bar is easier than it looks, and it pays for itself. If your boss won’t raise your bar, you should.”
Maybe its the influence of hanging out for the summer at a world-class business school in Copenhagen. Maybe its heat stroke. But it gets me to thinking. What if we all decided to raise the bar? Regardless of what our employers expect? What if we all started to change the ending of our own journey? Godin speaks to the fact that many of us have been asked to hide our empathy and our creativity in service to a job description which is more than likely, outdated. What if we went outside our own ‘box’ and started using our innate creativity – for our own purpose? Even if you aren’t sure what your purpose is, you probably won’t find it in your job description. Your family doesn’t know either or else you wouldn’t be looking for it now.
So a little expansion while we still have great weather? Methinks its worth the effort. Part of my expansion is working on a Tedx talk for September 14th in MIlton, Ontario. A little part scary and a big part exciting. The theme? Linchpins. Hope to see you there.
OK the title got me. I spent years hitting those keys. Needing a little break from summer school, this book called my name. Yes, fun reading – but big message. The new true marketing imperative is telling a great brand narrative. One word? Storytelling. Mitch Joel takes us on a journey that will open your eyes to the future that is already here. He maintains the true opportunity for business going forward to to create and maintain a direct relationship with consumers. To look forward with the eyes of a consumer and not as a business person. Consumers are social – more than they have ever been before. Consumers are more hands on – because they can be. A great example used by Joel is “Kickstarter” – a New York startup founded in April 2009 and has raised more than $275 million for more than sixty-five thousand projects since it started. Can’t get the attention of venture capitalists because you are too small (or too whatever)? Kickstarter may be the vehicle for you. Driven by consumers. Supported by consumers. A great example of crowdsourcing – if your public supports you, who needs VCC’s?
Some simple rules:
1. Deliver value first.
2. Be open.
3. Be clear and consistent.
4. Create a mutally beneficial world.
5. Find your true fans – your evangelists.
Start looking at media as one platform – text, images, audio and video. Once your delivery platform becomes one digital pipeline – you can put it anywhere. The biggest challenge will be to figuring out exactly where that ‘where’ is. Our world now entails the exponential growth of new media. What does that mean? Think fast and agile AND slow build. Responding to market forces or even better, staying ahead of the trends while at the same time, a slow build with your customers – relationships take time. That relationship gives you insight – not just data. And then he turns to rebooting your life. A very interesting read!
Keith Sawyer has a lot to say about creativity and I find myself listening closely. He has a great academic pedigree and is a jazz pianist, does improv and writes games. So … he practices what he preaches. He focuses on some key questions – how can each person be more creative and – how can the organization work together to translate individual creativity into organizational innovation. As that is my primary area of research, I dove into this book.
It seems that most books on creativity have steps or stages attached 🙂 I guess it comes with the territory of attempting to harness the creative impulse into something that we all can both understand and replicate. Psychology has been studying creativity for decades and one thing we know for sure – these stage models work. Creativity is a non-linear process which is why there are so many ways to explore the creative impulse. It usually does not descend like a bolt of lightening – but instead responds to constant tending. This book is like a personal trainer for the creative impulse. Interesting exercises that can be done daily. Practice makes perfect! and it takes a lot of practice (10,000 hours according to Gladwell) to become an expert where you are comfortable in your own skin.
The thing I like most about this book is the emphasis on creativity as a discipline – you do it every day. The more you practice the process, the better the results, the faster the ideas, and the easier the implementation. Just like learning how to drive – learn the process until it becomes automatic.
Steps are: (1) Ask (2) Learn (3) Look (4) Play (5) Think (6) Fuse (7) Choose (8) Make. Similar to many others but again different. Some great exercises, quizzes and lots of stories. An easy fun read.
It has been a really hectic couple of months. Finishing off the school term, a couple of academic papers and a major conference presentation in Doha, Qatar has kept me running. Doha is an amazing city and I loved being there. Keep your eyes on Qatar – economy moving at light speed and dedication to education and health care. An idea that a few other countries (like Canada) should keep in mind!
One last conference keynote was on the agenda before the next adventure of teaching in Copenhagen at the Business School this summer. The Journey 2 Success Women Entrepreneurs Conference in Oakville, ON was a couple of days ago and what a delightful treat it turned out to be! Not only a great conference, but found a treasured gem that now has an honored place on my bookshelf.
The luncheon speaker was Barbara Stegemann of Halifax, Nova Scotia. Her book, The 7 Virtues of a Philospher Queen tells her amazing entrepreneurial story. Barb started a perfume company that purchases its perfume oils from war-torn regions of the world and her motto is “Make Perfume Not War”. She believes that we can use our buying power to empower families in those countries that are rebuilding after conflict or any other disaster. The book is dedicated to a close friend who was wounded in Afghanistan – you have to read the book to find out more! Great storytelling, sound enterpreneurial advice and social innovation make a great read for the summer.
I love her story and the 7 Virtues Fragrance selection to my nose, is a winner. I am sorry to report I have left my favored Jo Malone perfumes for another woman. My choice was a harmonious blend called “Middle East Peace” – a combination of grapefruit, lime and basil that is just yummy. Available at the Bay stores in Canada and Lord & Taylor in the US. You can get the books online (link above) or purchase at the Bay or Lord & Taylor’s while you are testing out the perfumes. Just think, buying a bottle of perfume as a way to reduce conflict. Teaching people how to fish instead of giving them ‘aid’. Social innovation at its best! Great book. Great perfume. Great woman!!
I have to admit I’m getting a little nervous. In a couple of weeks (or as my niece calls it – 15 more sleeps), I am getting on a plane for Doha, Qatar to speak at the Global Innovators Conference in Education. Certainly one of my passions and pet peeves at the same time. Education needs reform the same as our economy – and if you work in any large organization – you know how difficult it is to change bureaucracy. One of my favourite authors to read when feeling discouraged is Tony Wagner. His previous book, The Global Achievement Gap, outlines some of the changes currently taking place in education (reviewed last year). It might be slow but it is steady and we need all the support we can get. In Creating Innovators, he speaks to both educators and parents as to how to keep that wonderful creative spark alive in all of us. He provides countless examples of school programs that encourage both art and science – both sides of the brain – that spur creative and critical thinking. He also has included video content right in the book – technology working at its best. Download the Microsoft Tag Reader into your phone and you can watch various interviews with both Tony Wagner and many other innovators he has interviewed for the book. Available in both the Kindle edition and hardcover, this is a great read to add to your library of how to make the world a better place. I’ll let you know what happens in Qatar – some incredible work being done in education world-wide. So, patience for a little while longer. We are working as fast as we can to bring about educational reform.