I’ve admired Brene Brown for some time. Her honesty, her humour, her courage. Inspiring enough to watch repeatedly myself and also bring into the classroom. Its been a really busy Fall and I’m glad for some downtime. Enough that I finally got around to reading her latest book, Daring Greatly. What a treat! If you haven’t had the pleasure of her first talk, or her follow up – the Ted videos are are great place to warm up. Daring Greatly was an even greater pleasure. Mainly because I had the time to absorb the message – and its a tough subject – shame. What holds us back and keeps us from attempting whatever it is that is within us trying to get out.
Jung always said that there are no accidents. The timing for me was perfect – the beginnings of a new research project. Time to read and reflect. Time to spend with student researchers plus a little time in the classroom. Time for an adventure into the unknown and uncharted. Mapping out new territory. Time to dare greatly.
Brown gives good advice. She says she only accepts and pays attention to feedback from others in the arena. I’ll try and keep that in mind! Wise words to to start a new project, a new adventure, a New Year. I’ll let you know what I find out on this next phase of the journey. Best wishes for 2014!
Back from Copenhagen and getting over jet lag. So catching up on my reading and went looking for a little treasure that is a great start to the Fall madness. Seth Godin put this book out in 2010 and if you haven’t done so, its worth the read. Our economy is sluggish and the only people who can pick it up – is us. Linchpin is a reminder – sometimes not so gentle – but maybe a little push is needed. One of the quotes from the book that sticks in my mind is “Raising the bar is easier than it looks, and it pays for itself. If your boss won’t raise your bar, you should.”
Maybe its the influence of hanging out for the summer at a world-class business school in Copenhagen. Maybe its heat stroke. But it gets me to thinking. What if we all decided to raise the bar? Regardless of what our employers expect? What if we all started to change the ending of our own journey? Godin speaks to the fact that many of us have been asked to hide our empathy and our creativity in service to a job description which is more than likely, outdated. What if we went outside our own ‘box’ and started using our innate creativity – for our own purpose? Even if you aren’t sure what your purpose is, you probably won’t find it in your job description. Your family doesn’t know either or else you wouldn’t be looking for it now.
So a little expansion while we still have great weather? Methinks its worth the effort. Part of my expansion is working on a Tedx talk for September 14th in MIlton, Ontario. A little part scary and a big part exciting. The theme? Linchpins. Hope to see you there.
My adventures as a Visiting Professor here in Copenhagen are coming to an end. Teaching at the Business School here has been a fabulous experience – even more so by the realization that I don’t have to explain the importance of storytelling in Denmark. Nor to the international students or faculty who are in attendance. As I found in the Middle East, storytelling is considered foundational to insightful communication. It signifies sophistication. So keeping up with my reading in this area was a double delight.
I have a newly released offering for you. Ty Montague has supplied a welcome addition to the field of storytelling. Taking the telling into actionable results. He starts from the premise that all of us have a personal story or metastory. From there, he makes the move towards interpretation of these metastories, as a shortcut to understanding the people around us. He drives home the point that our stories are about meaning, what we value.
Montague then moves towards brands – also emphasizing meaning over product and the corporate cultures that drive the brands. He speaks of “story doing” and claims this is the new landscape for brands. He asks an interesting question for consideration: What if you built a process around first understanding the story that needed to be told, and then used that story to inform every aspect of the company? The emphasis to be placed not on the telling – but on the doing. He offers an action map that can be used to drive this process. Everything stems from the metastory – any new products or serves, new experiences, new team structures, new processes and new communication. This new approach? Social innovation by design.
It’s an interesting lens on a powerful proven method. It follows the same logic that Roberto Verganti gave us in his “Design-Driven Innovation” with a few additional twists. Bottom line is narrative communicates meaning. Narrative is here to stay and for any business that doesn’t realize its potential well – survival is optional.
I waited a long time for this baby. Lee Sheldon has come out with his second edition of a fabulous resource book on character development. I know it says for games. You may not be a gamer, but if you ever construct a story – then this book deserves your attention. Storytelling is a discipline and as a discipline, it has some basic structure that is the difference between a good and a great story. The same holds for developing characters. So if you are building personas in scenario planning or marketing, this book is a great guide. If you are thinking of working with transmedia, then this book is invaluable. When you read this review, I will be starting a new course in marketing and storytelling at the business school in Copenhagen. Reviews over the next 6 weeks will be done in one of the oldest schools in Europe. Museums, cafes, architecture and great food are on the agenda. I’ll keep you posted.
It has been a really hectic couple of months. Finishing off the school term, a couple of academic papers and a major conference presentation in Doha, Qatar has kept me running. Doha is an amazing city and I loved being there. Keep your eyes on Qatar – economy moving at light speed and dedication to education and health care. An idea that a few other countries (like Canada) should keep in mind!
One last conference keynote was on the agenda before the next adventure of teaching in Copenhagen at the Business School this summer. The Journey 2 Success Women Entrepreneurs Conference in Oakville, ON was a couple of days ago and what a delightful treat it turned out to be! Not only a great conference, but found a treasured gem that now has an honored place on my bookshelf.
The luncheon speaker was Barbara Stegemann of Halifax, Nova Scotia. Her book, The 7 Virtues of a Philospher Queen tells her amazing entrepreneurial story. Barb started a perfume company that purchases its perfume oils from war-torn regions of the world and her motto is “Make Perfume Not War”. She believes that we can use our buying power to empower families in those countries that are rebuilding after conflict or any other disaster. The book is dedicated to a close friend who was wounded in Afghanistan – you have to read the book to find out more! Great storytelling, sound enterpreneurial advice and social innovation make a great read for the summer.
I love her story and the 7 Virtues Fragrance selection to my nose, is a winner. I am sorry to report I have left my favored Jo Malone perfumes for another woman. My choice was a harmonious blend called “Middle East Peace” – a combination of grapefruit, lime and basil that is just yummy. Available at the Bay stores in Canada and Lord & Taylor in the US. You can get the books online (link above) or purchase at the Bay or Lord & Taylor’s while you are testing out the perfumes. Just think, buying a bottle of perfume as a way to reduce conflict. Teaching people how to fish instead of giving them ‘aid’. Social innovation at its best! Great book. Great perfume. Great woman!!
I have to admit I’m getting a little nervous. In a couple of weeks (or as my niece calls it – 15 more sleeps), I am getting on a plane for Doha, Qatar to speak at the Global Innovators Conference in Education. Certainly one of my passions and pet peeves at the same time. Education needs reform the same as our economy – and if you work in any large organization – you know how difficult it is to change bureaucracy. One of my favourite authors to read when feeling discouraged is Tony Wagner. His previous book, The Global Achievement Gap, outlines some of the changes currently taking place in education (reviewed last year). It might be slow but it is steady and we need all the support we can get. In Creating Innovators, he speaks to both educators and parents as to how to keep that wonderful creative spark alive in all of us. He provides countless examples of school programs that encourage both art and science – both sides of the brain – that spur creative and critical thinking. He also has included video content right in the book – technology working at its best. Download the Microsoft Tag Reader into your phone and you can watch various interviews with both Tony Wagner and many other innovators he has interviewed for the book. Available in both the Kindle edition and hardcover, this is a great read to add to your library of how to make the world a better place. I’ll let you know what happens in Qatar – some incredible work being done in education world-wide. So, patience for a little while longer. We are working as fast as we can to bring about educational reform.
Starting the New Year off right, to me means honouring my roots. The Power of Story. Paul Smith has written an excellent guide to why the art of story is the most probably the most important leadership skill. As Director of Consumer & Communications Research at Proctor and Gamble, Paul got a lot of practice. Storytelling and the power of story has finally come of age in the business world. Most successful companies now use storytelling as a leadership tool. Some examples:
At Nike, all senior executives are designated “corporate storytellers.” 3M banned bullet points years ago and replaced them with a process of writing “strategic narratives.” Procter & Gamble hired Hollywood directors to teach its executives storytelling techniques. Scenario planning (or storytelling in multiple forms) is now a highly effective form of strategy. And if you are in my faovurite transmedia space, well … I don’t have to tell you about the power and profitability of narrative. The rest of North America is slowly catching on to what successful global organizations have been using for years.
Business schools are beginning to add storytelling to coursework. I use story and build storytelling into every course I teach – strategy, competitive intelligence, consumer behaviour, marketing – all benefit from the use of the best communication tool ever invented. Start your New Year off by joining a movement that is both instructive and fun. If you want your organization to prosper in 2013, why not increase your competitive advantage? Sometimes, the old ways are the best.