Jonathan Gottschall has written a great little book on how stories make us human. Drawing on the latest research in psychology, evolutionary biology and neuroscience, Gottschall tells us what it means to be a storytelling animal. The purpose of any story is to carry a value system – a moral message – that is communicated to inform and inspire the listener/reader. We are genetically ‘wired’ to respond to stories – and this book explains how and why. An excellent addition to a summer book bag for the beach!
If you ever wondered what role emotion plays in consumer behavior or just human behavior, this book would be a great addition to your library. Candace Pert is an internationally recognized expert, a neuroscientist whose extraordinary career began with her 1972 discovery of the opiate receptor in the brain and neuropeptides – the molecules of emotion in our brain and body. She appeared as one of the experts in Bill Moyers 1993 PBS video production, “Healing and the Mind” and many other segments on how our brains process information and emotion. So how does this chemical soup affect our brain and behavior? Interesting to find out!!
From Google Books:
“The journey Pert takes us on in Molecules of Emotion is one of personal as well as scientific discovery. Woven into her lucid explanations of the science underlying her work is the remarkable story of how, faced with personal and professional obstacles, she has grown as a woman and a mother and how her personal and spiritual development has made possible her remarkable scientific career. Molecules of Emotion is a landmark work, full of insight and wisdom and possessing that rare power to change the way we see the world and ourselves. Pert’s striking conclusion that it is our emotions and their biological components that establish the crucial link between mind and body does not, however, serve to repudiate modern medicine’s gains; rather, her findings complement existing techniques by offering a new scientific understanding of the power of our minds and our feelings to affect our health and well-being.”
Check out a new documentary special coming out that explores some of the best in brain/behavior research.