I have been following the work of Grant McCracken for a while and have yet to be disappointed. McCracken is an anthropologist that studies culture in organizations and has taught at MIT, Harvard and is a visiting scholar at the University of Cambridge. Following his previous work Chief Culture Officer in 2011, his latest book on Culture is just as informative and more importantly, for summer reading, entertaining. Culturematic is about making an ingenuity engine that drives performance – something sorely needed in this economy. For emerging producers of culture, this book serves as a digital guide to the territory. For traditional producers of culture – hopefully the book will act as a source of inspiration. How to manage innovation from the C-suite? This book provides some welcome guidelines for creating a culture of innovation. If you want to get ahead of your competition, the most secret sauce of competitive advantage is your culture. McCracken shows you both why and how. He blogs extensively at culture by.com on the intersection points between anthropology and economics. Worth checking out.