Molecules of Emotion


If you ever wondered what role emotion plays in consumer behavior or just human behavior, this book would be a great addition to your library.  Candace Pert is an internationally recognized expert, a neuroscientist whose extraordinary career began with her 1972 discovery of the opiate receptor in the brain and neuropeptides – the molecules of emotion in our brain and body. She appeared as one of the experts in Bill Moyers 1993 PBS video production, “Healing and the Mind” and many other segments on how our brains process information and emotion.  So how does this chemical soup affect our brain and behavior?  Interesting to find out!!

From Google Books:

“The journey Pert takes us on in Molecules of Emotion is one of personal as well as scientific discovery. Woven into her lucid explanations of the science underlying her work is the remarkable story of how, faced with personal and professional obstacles, she has grown as a woman and a mother and how her personal and spiritual development has made possible her remarkable scientific career. Molecules of Emotion is a landmark work, full of insight and wisdom and possessing that rare power to change the way we see the world and ourselves. Pert’s striking conclusion that it is our emotions and their biological components that establish the crucial link between mind and body does not, however, serve to repudiate modern medicine’s gains; rather, her findings complement existing techniques by offering a new scientific understanding of the power of our minds and our feelings to affect our health and well-being.”

Molecules Of Emotion: The Science Behind Mind-Body Medicine

Check out a new documentary special coming out that explores some of the best in brain/behavior research.

The Buying Brain


The popular press tells us that if we understand brain basics, we will sell more – products or services, no matter.  What matters is understanding insights brought to market research by neurophysiology and psychosocioimmunology.  How the brain works.  How the brain processes and stores information given that we take in approximately 11 million bits of information every second.  So with this magnitude of information overload, how to sell to the subconscious mind?  While I don’t necessarily agree with everything the author is proposing, and I am not rushing out to purchase an EEG, or fMRI, there is enough here to make the topic substantive and worth the read.

The Buying Brain: Secrets for Selling to the Subconscious Mind