Mapping the Organizational Psyche

It’s not often you find a book using Jungian psychology and archetypes that is useful for organizational design. Slowly the Jungian crowd is edging into the business world – and how much it is needed! Of course I am biased being a hard-core Jungian but I truly believe that this type of psychology is most useful for business design and transformation. Jung believed that creativity is a psychological need for the human race and this book explores how that creativity can be tapped and used in the service of organizational dynamics.  Authors Carol Pearson and John Corlett outline how the use of archetypal psychology will inspire corporate cultural change.  An easy introduction into the world of C.G. Jung. And a much needed primer for corporate culture change.  A favourite in my library.

Mapping the Organizational Psyche: A Jungian Theory of Organizational Dynamics and Change

The Hero and the Outlaw

Using archetypes in films has been the standard since we started watching silent movies.  Taking archetypal psychology into the realm of business is a new addition to the mix of business strategy.  The authors have made the sometimes complex world of archetypes into an easy-to-understand rendition of the personified or personal archetypes.  Archetypes have been called the software of the psyche, that unconscious realm that governs our behavior. When you understand the archetypal terrain, you can then utilize these powerful approach to organizational development and change management.  A useful tool in internal branding.

The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes