OK – this is a theory book. Not as easy to read as most popular biz books BUT – if you are serious about corporate storywork, this is an invaluable reference tool. It tell you the why something works as well as the how. David Boje is one of the best world-wide in effective corporate storytelling. Nuff said.
Narrative Methods for Organizational & Communication Research (SAGE Series in Management Research)
David Boje not only predicts trends; he sets them. As the leading scholar in the field, Boje has long explored how narrative and storytelling inform corporate strategy. With examples from Disney, Nike and McDonalds – Boje explains the theory that underpins organizational storytelling. Using complexity theory as analogy, Boje gives us cutting edge strategy in polyphonic (multi-voice) form. His work enables any organizational practitioner to align visual, textual and oral ways of strategy execution through the holographic complexity of narrative-order and story-disorder and make the move necessary from systems thinking to complexity thinking.