The Moral Premise


Ethics is a hot topic in the world of business and it should be, for so little of it seems to exist in current corporate cultures focused only on short-term profitability. To create a corporate culture and corporate story that supports ethical behavior is the core of corporate social responsibility. But how to capture the moral premise contained within values-in-action? The book will show you how.  The author links the physical story with the psychological story to create a powerful narrative arc.

The Moral Premise: Harnessing Virtue & Vice for Box Office Success