Another offering from the world of design-driven thinking in business. Moldoveanu and Martin have put together an excellent treatise on the future of the MBA – what works and what doesn’t. Depending on your side of the fence, an MBA is either the hottest ticket to success in business or a label that means unethical business practice. The authors provide a guide for how to put together a program that is a reliable, integrated approach to ethical business practice. The book relies on real-life experience, not just academic theory and will appeal to practical leaders who are guiding the future story of education.
Roger Martin is attempting the impossible – changing a business school to have a base in innovation. Whether he succeeds or not, time will tell. Changing approach means changing the minds of the faculty – sometimes similar to stirring cement. Bringing design-driven thinking to business will take time. How? Check out his approach at a design conference. Otherwise, this book will show you how. Not an easy read, but worth the time.