Digital Innovation Playbook

If you are looking for an interesting book to start off 2012, the Digital Innovation Playbook might be for you.  Author and Innovator Nicholas Webb has provided his unique perspective on the use of digital and social media to drive customer value.  Rules of successful innovation management have changed drastically. Topical questions such as:

o  How does the digital universe is driving the most innovative organizations?

o  How do you increase breakthrough in incremental innovation?

o  How do you digitize open innovation?

o and for all you number crunchers out there, How do you build sales while reducing costs?

will be explored and answered.  Do you need a digital culture? Yes, most certainly.  Corporate culture is the foundation on which you build your organization and your ability to innovate.  Webb speaks to the need for active listening – a novel concept to many organizations who pay lip service to ‘customer feedback’ but do not actually listen to what their customers want.  Digital technologies can provide a listening platform that will drive profitability and develop an authentic relationship with your customer. Why pay attention? As Peter Drucker so wisely stated “there will be two kinds of managers – those who think in terms of a world economy and those who are unemployed.”  Webb gives insights into reaching and listening to that world economy.  You choose which manager you wish to be.

Best wishes for 2012!

The Digital Innovation Playbook: Creating a Transformative Customer Experience

Hamlet on the Holodeck – The Future of Narrative in Cyberspace

For those of us who love the practice of storytelling as a tool for transformation, this book is a classic.  Written in 1997, MIT Professor Janet Murray explores the aesthetics of digital media and how technology can reshape the stories we live by.  Traditions of storytelling are continuous and loop into one another is both content and form.  Murray emphasizes that the most developed area of digital storytelling is in the area of computer games.  Gamers have a lot to teach us about a collaborative worldview, see Jane McGonigal at for some interesting observations.

At the 2010 DICE conference, Jesse Schell from Carnegie Mellon University, gives a thought-provoking perspective on how games and social media are are breaking through into our current reality.  What skills sets are being developed here?

Such a shift in business model is now mandatory – and looking at what has been accomplished in the last decade in gaming may give us a glimpse of the skill-set required for future organizational success. Gaming, perhaps, may offer the very skill set we need in future business leaders.

Hamlet on the Holodeck: The Future of Narrative in Cyberspace