When you straddle the world of business and the world of the arts, it can sometimes be a stretch. Josh Linkner reminds us that the only thing that can’t be commoditized is creativity. He has come up with 5 steps to follow that both discipline and enhance creativity process – for as those of you know who work in a creative space, creativity is also a discipline. When you are fighting to maintain ‘share of mind’ – some solid tools help the process. Simple and yet effective. The five steps are : (1) Ask (2) Prepare (3) Discover (4) Ignite (5) Launch. Linkner believes that this methodology can help anyone and encourages you to let your ideas come out and play. In order to play to win – instead of playing not to lose – to stand out and be truly remarkable – creativity is the only sustainable competitive advantage.
Some questions from the book to whet your appetite:
1. What percentage of your time is spent creating something new, as opposed to working out operational details or protecting the past?
2. List five ways you can beat your competition. How can they beat you?
3. If you were entering your industry as a start-up, how would you break the mold to beat the incumbents?
4. What elements of the past or status quo are you clinging to? What do you need to let go of?
5. List five ways your company is stagnating; for each of these, list at least two ideas addressing how to break through those barriers?
Some great food for thought and would work at the beach.
Curious as to how to win hearts and minds of your clients (internal or external)? Dan Hill has written an fascinating book on the latest contributions from psychology, neuroscience, human interaction design and behavioural economics that shatter old assumptions. I had the pleasure of listening to his presentation at a recent Conference Board retreat and was intrigued by his approach. For anyone interested in Branding – this book is a must. If you are looking for insight – this book pushes the limits of research into a proven method that answers the all important question – ‘what do customers want?’ Hill is an expert in facial coding and uses a combination of the ancient art of storytelling with recent advances in brain science to drive actionable results.
For too long, business has been crunching numbers instead of harnessing emotion. Big data doesn’t give you insight. If you want to gain a competitive edge in the marketplace, this is an invaluable resource. If you only read one book on customer insight or branding this year, Emotionomics wins my vote.
If you ever wondered what role emotion plays in consumer behavior or just human behavior, this book would be a great addition to your library. Candace Pert is an internationally recognized expert, a neuroscientist whose extraordinary career began with her 1972 discovery of the opiate receptor in the brain and neuropeptides – the molecules of emotion in our brain and body. She appeared as one of the experts in Bill Moyers 1993 PBS video production, “Healing and the Mind” and many other segments on how our brains process information and emotion. So how does this chemical soup affect our brain and behavior? Interesting to find out!!
From Google Books:
“The journey Pert takes us on in Molecules of Emotion is one of personal as well as scientific discovery. Woven into her lucid explanations of the science underlying her work is the remarkable story of how, faced with personal and professional obstacles, she has grown as a woman and a mother and how her personal and spiritual development has made possible her remarkable scientific career. Molecules of Emotion is a landmark work, full of insight and wisdom and possessing that rare power to change the way we see the world and ourselves. Pert’s striking conclusion that it is our emotions and their biological components that establish the crucial link between mind and body does not, however, serve to repudiate modern medicine’s gains; rather, her findings complement existing techniques by offering a new scientific understanding of the power of our minds and our feelings to affect our health and well-being.”