To use it, you have to spread it – a viral loop. Any business, for profit, non-profit or government agency can benefit from the power of a viral loop. In this book, Adam L. Penenberg explores leading organizations that utilize the power of viral loops. No longer a linear model, this takes your organization into an exponential framework of growth. As a result, viral loops will forever change the face of marketing as we know it. Ignore this book at your peril.