Margaret Wheatley said that “whatever the problem, community is the answer.” When social innovation is a hot topic, knowing how to engage your community in whatever business is occupying your time is an underdeveloped if not forgotten skill. Author Paul Born brings back community engagement and outlines ten simple techniques for community conversations. How to start them, keep them talking and then utilize the information in a constructive way that produces a win-win scenario for both business and community. Born is a master storyteller, and draws from decades of experience in community action where common goals are embraced by a diverse group of people . His conversational writing style makes this an easy, enjoyable read. People sometimes forget that communities are living things – they need to be tended and nurtured in order for them to grow and more importantly, flourish. If you wish to engage your community, this book is a great place to kickstart your process.