Innovation is a hot topic – easy to talk about but it is so darn @#$#$% difficult to do. This book reflects on the common problem of focus on the past in order to predict the future. Author Michael Raynor has formulated a methodology that can help managers predict which business models will survive and which will fail. Raynor’s model – Disruption Theory – has been tested not only in the New Business Initiatives (NBI) Group at Intel but also with MBA schools in Canada and the US. Basically, the book explores how to move from selecting to shaping ideas that maximize the likelihood of acceptable success. Disruption Theory may be the statistically valid evidence that we have been seeking – worth exploring!
The Innovator’s Manifesto: Deliberate Disruption for Transformational Growth