It’s not often you find a book using Jungian psychology and archetypes that is useful for organizational design. Slowly the Jungian crowd is edging into the business world – and how much it is needed! Of course I am biased being a hard-core Jungian but I truly believe that this type of psychology is most useful for business design and transformation. Jung believed that creativity is a psychological need for the human race and this book explores how that creativity can be tapped and used in the service of organizational dynamics. Authors Carol Pearson and John Corlett outline how the use of archetypal psychology will inspire corporate cultural change. An easy introduction into the world of C.G. Jung. And a much needed primer for corporate culture change. A favourite in my library.